The metaphor I just described appears frequently in contemporary fashion editorials. The bad girl (Vice) in contest with the good girl (Virtue) is cast in a homoerotic context. Within these fashion editorials, the two models are “twinned” they have similar facial structures that imply “identical” in identity. This is contrasted they are made “fraternal,” separated by distinctive characteristics, such as variations in hair color or skin tone. I perceive these personas composed in sexual tension and conflict, as symbolic of one identity that has been split. Based on my basic observations, I believe that “persona splitting” is a powerful fashion editorial tactic. The models featured function frequently as iconographic female prototypes. On one level, the symbolic function of the “persona splitting” metaphorically introduces a division within time and space: splitting associative fantasy from linear reality. I believe the “persona splitting” functions on a deeper, highly personal psychological level for the reader.