As for Mattel, in 1988 they hired an entirely black staff to research,
design, and create the black Barbie. The result has produced a wide
range of physical characteristics in the black Barbie line. This includes
the introduction of racially distinct facial features, hair texture, hair
length, body style, and skin tones intended to reflect contemporary
African American women. The precedent set by the current standards
in producing black Barbie has led to manufacturing sensitivities
regarding the production of all Barbies. The dolls now reflect diversity
breasts, wider waists, and fuller hips. Currently, there are also athletic
dolls produced that have flat feet—high heels are now optional for
Barbie.